The course provides understanding of important aspects of the organization and management of sporting events. It examines how organizers of sports events bid for, plan, implement, and evaluate the sporting event.
The course will inter alia address how events under Olympic governance are organized. The significance of the key stakeholders involved in major events (e.g. sponsors, media, and public authorities) will be presented and discussed. 

Knowledge

The students shall:

• understand the key aspects of sports events - including mega, major and small scale events
• understand the concept of "risk management"
• understand the similarities and differences in governance of Olympic and non-Olympic events

Skills

The students shall:

• be able to analyze the bidding processes, planning and implementation of mega and major events
• make assessments of the role of public authorities

General qualification

The students shall:

• explain the relations between international federations and the local (national) organizers (organizing committees)

The course will include both academic as well as practical implications. The course will be taught through lectures and discussions and will involve a number of case studies. One upcoming major sport event in Norway will be used as physical case study where students will practically apply their academic knowledge. One in-depth seminar will be included in the course.

Coresework

• Participation at the in-depth seminar is required.
• Oral presentation of the portfolio is required.

The portfolio and the presentation must be in English for all students.

• Portfolio assessment. Graded A-F (40 %).
• Wirtten exam. Graded A-F (60 %)

LITERATURE:

PARTS OF 2 BOOKS:
Hanstad, D. V., Parent, M. M. & Houlihan, B. (2014). The youth Olympic Games (Routledge Research in Sport, Culture and Society). London: Routledge.
All chapters except chapter 10 and 11.
* You will find the book in the Library, here: ORIA

Parent, M. M. & Smith-Swan, S. (2013). Managing major sports events: Theory and practice. New York: Routledge.
All chapters except chapter 6 and 12.
* You will find the book in the Library, here: ORIA


1 BOOK CHAPTER - available as PDF through Canvas:
Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2012). Event impacts, sustainability and legacy. I: C. Bladen, J. Kennell, E. Abson & N. Wilde, Events management: An introduction. (pp 358-384). London: Routledge.
* Available as PDF through Canvas.
(Copyright through BOLK / 19.08.19. / Bibl. - AGG)


14 ELECTRONIC ARTICLES:

NB! To open electronic articles off campus, you need to use the following VPN connection: Click here to download.

Andersen, S. S., Hanstad, D. V. & Plejdrup-Skillestad, K. (2015). The role of test events in major sporting events. Event Management, 19(2), 261-273. https://doi.org/10.3727/152599515X14297053839773
* This article is available online: Click here to download

Chalip, L. (2006). Towards social leverage of sport events. Journal of Sport & Tourism, 11(2), 109-127. http://dx.doi.org/10.1080/14775080601155126
* This article is available online: Click here to download

Getz, D. & Fairly S. (2004). Media management at sport events for sport events for destination promotion: Case studies and concepts. Maximizing Olympic impacts by building up legacies. Event Management, 8(3), 127-139. https://doi.org/10.3727/1525995031436926
* This article is available online: Click here to download

Gratton, C. & Preuss, H. (2008). Maximizing Olympic impacts by building up legacies. The International Journal of the History of Sport, 25(14), 1922-1938. http://dx.doi.org/10.1080/09523360802439023
* This article is available online: Click here to download

Hanstad, D. V. (2012). Risk management in major sporting events: A participating team’s perspective. Event Management, 16(3), 189-201. https://doi.org/10.3727/152599512X13459279626683
* The article is available online: Click here to download

Hanstad, D. V., Parent, M. M. & Kristiansen, E. (2013). The Youth Olympic Games: The best of the Olympic Games or a poor copy? European Sport Management Quarterly, 13(3) 315-338. http://dx.doi.org/10.1080/16184742.2013.782559
* The article is available online: Click here to download

Kristiansen, E., Strittmatter, A.-M. & Skirstad, B. (2016). Stakeholders, challenges and issues at a co-hosted Youth Olympic Event: Lessons learned from the European Youth Olympic Festival in 2015. International Journal of the History of Sport, 33(10), 1152-1168. http://dx.doi.org/10.1080/09523367.2016.1238822
* The article is available online: Click here to download

Laing, J., & Frost, W. (2010). How green was my festival: Exploring challenges and opportunities associated with staging green events. International Journal of Hospitality Management, 29(2), 261-267. doi: 10.1016/j.ijhm.2009.10.009
* The article is available online: Click here to download

Parent, M. M., Beaupre, R. & Seguin, B. (2009). Key leadership qualities for major sporting events: The case of the World Aquatics Championships. International Journal of Sport Management & Marketing, 6(4), 367-388. doi: 10.1504/IJSMM.2009.029300
* Available as PDF through Canvas.
(OK based on §15 of the Copyright Law)

Parent, M. M., Rouillard, C., & Leopkey, B. (2011). Issues and strategies pertaining to the Canadian Governments' coordination efforts in relation to the 2010 Olympic Games. European Sport Management Quarterly, 11(4), 337-369. http://dx.doi.org/10.1080/16184742.2011.599202
* The article is available online: Click here to download

Skirstad, B. & Hanstad, D.V (2013). Gender matters in sport event volunteering. Managing Leisure, 18(4), 316-330. http://dx.doi.org/10.1080/13606719.2013.809188
* The article is available online: Click here to download

Strittmatter, A.-M. (2016). Defining a problem to the solution: A neo-institutional explanation for legitimising the bid for the 2016 Lillehammer winter Youth Olympic Games. The International Journal of Sport Policy and Politics, 8(3), 421-437. http://dx.doi.org/10.1080/19406940.2016.1138990
* The article is available online: Click here to download.

Trail, G. T., & McCullough, B. P. (2019). Marketing sustainability through sport: Testing the sport sustainability campaign evaluation model. European Sport Management Quarterly, 1-21. doi:10.1080/16184742.2019.1580301.
* The article is available online: Click here to download

Woratschek, H., Horbel, C., & Popp, B. (2014). The sport value framework: A new fundamental logic for analyses in sport management. European Sport Management Quarterly, 14(1), 6-24. doi:10.1080/16184742.2013.865776
* The article is available online: Click here to download