Studiehåndbok 2018-2019
   
   
  
SPM325 Event Management (10 ECTS) 
Course facts
Course codeSPM325
Course titleEvent Management
ECTS10 ECTS
Course languageEnglish
Academic responsibleAnnika Bodemar
Teaching semesterFall
Introduction

The course provides understanding of important aspects of the organization and management of sporting events. It examines how organizers of sports events bid for, plan, implement, and evaluate the sporting event.
The course will inter alia address how events under Olympic governance are organized. The significance of the key stakeholders involved in major events (e.g. sponsors, media, and public authorities) will be presented and discussed.  

 

Learning outcome

The students shall:

  • understand the key aspects of sports events - including mega, major and small scale events.
  • explain the relations between international federations and the local (national) organizers (organizing committees).
  • be able to analyze the bidding processes, planning and implementation of mega and major events.
  • make assessments of the role of public authorities.
  • understand the concept of "risk management".
  • understand the similarities and differences in governance of Olympic and non-Olympic events.

 

Course organization

The course will include both academic as well as practical implications. The course will be taught through lectures and discussions and will involve a number of case studies. One upcoming major sport event in Norway will be used as physical case study where students will practically apply their academic knowledge. One in-depth seminar will be included in the course.

Assessment
  • Essay (2000 words), graded A-F (60 per cent of the total grade)
  • Weekly individual resume of selected literature, graded A-F (40 per cent of the total grade)
  • All resumes must be passed in order to sign up for the essay.
  • Participation at the in-depth seminar is required in order to sign up for the essay.

Scandinavian students can write the essay and resumes in Norwegian, Danish or Swedish.

Core material

LITERATURE:

PARTS OF 2 BOOKS:
Hanstad, D. V., Parent, M. M. & Houlihan, B. (2014). The youth Olympic Games (Routledge Research in Sport, Culture and Society). London: Routledge.
All chapters except chapter 10 and 11.
* You will find the book in the Library, here: ORIA

Parent, M. M. & Smith-Swan, S. (2013). Managing major sports events: Theory and practice. New York: Routledge.
All chapters except chapter 6 and 12.
* You will find the book in the Library, here: ORIA


10 ELECTRONIC ARTICLES:

NB! To open electronic articles off campus, you need to use the following VPN connection:
Click here to download.

Andersen, S. S., Hanstad, D. V. & Plejdrup-Skillestad, K. (2015). The role of test events in major sporting events. Event Management, 19(2), 261-273. https://doi.org/10.3727/152599515X14297053839773
* This article is available online: Click here to download

Chalip, L. (2006). Towards social leverage of sport events. Journal of Sport & Tourism, 11(2), 109-127. http://dx.doi.org/10.1080/14775080601155126
* This article is available online: Click here to download

Getz, D. & Fairly S. (2004). Media management at sport events for sport events for destination promotion: Case studies and concepts. Maximizing Olympic impacts by building up legacies. Event Management, 8(3), 127-139. https://doi.org/10.3727/1525995031436926
* This article is available online: Click here to download

Gratton, C. & Preuss, H. (2008). Maximizing Olympic impacts by building up legacies. The International Journal of the History of Sport, 25(14), 1922-1938. http://dx.doi.org/10.1080/09523360802439023
* This article is available online: Click here to download

Hanstad, D. V. (2012). Risk management in major sporting events: A participating team’s perspective. Event Management, 16(3), 189-201. https://doi.org/10.3727/152599512X13459279626683
* The article is available online: Click here to download

Hanstad, D. V., Parent, M. M. & Kristiansen, E. (2013). The Youth Olympic Games: The best of the Olympic Games or a poor copy? European Sport Management Quarterly, 13(3) 315-338. http://dx.doi.org/10.1080/16184742.2013.782559
* The article is available online: Click here to download

Kristiansen, E., Strittmatter, A.-M. & Skirstad, B. (2016). Stakeholders, challenges and issues at a co-hosted Youth Olympic Event: Lessons learned from the European Youth Olympic Festival in 2015. International Journal of the History of Sport, 33(10), 1152-1168. http://dx.doi.org/10.1080/09523367.2016.1238822
* The article is available online: Click here to download

Parent, M. M., Rouillard, C., & Leopkey, B. (2011). Issues and strategies pertaining to the Canadian Governments' coordination efforts in relation to the 2010 Olympic Games. European Sport Management Quarterly, 11(4), 337-369. http://dx.doi.org/10.1080/16184742.2011.599202
* The article is available online: Click here to download

Skirstad, B. & Hanstad, D.V (2013). Gender matters in sport event volunteering. Managing Leisure, 18(4), 316-330. http://dx.doi.org/10.1080/13606719.2013.809188
* The article is available online: Click here to download

Strittmatter, A.-M. (2016). Defining a problem to the solution: A neo-institutional explanation for legitimising the bid for the 2016 Lillehammer winter Youth Olympic Games. The International Journal of Sport Policy and Politics, 8(3), 421-437. http://dx.doi.org/10.1080/19406940.2016.1138990
* The article is available online: Click here to download.


1 ARTICLE - through Canvas:

Parent, M. M., Beaupre, R. & Seguin, B. (2009). Key leadership qualities for major sporting events: The case of the World Aquatics Championships. International Journal of Sport Management & Marketing, 6(4), 367-388. doi: 10.1504/IJSMM.2009.029300
** Available as PDF through Canvas.
(OK based on §15 of the Copyright Law)

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