3 BOOKS: Ferrand, A., Chappelet, J. L. & Seguin, B. (2012). Olympic marketing. London: Routledge. * You will find the book in the Library here: ORIA ** The book is also available online: Click here to download *** NB! To open electronic books off campus, you must use the following VPN connection: Click here to download
O'Reilly, N. & Seguin, B. (2009). Sport marketing: A Canadian perspective. Toronto: Nelson Education. * You will find the book in the Library here: ORIA
Shank, M. & Lyberger, M. (2014). Sports marketing: A strategic perspective (5th ed.). London: Routledge. * You will find the book in the Library here: ORIA
1 DIGITAL COMPENDIUM: Skirstad, B. (Ed.). (2016). SPM355: The Management of Sport Marketing: Fall 2016. (Digital compedium). Oslo: Norges idrettshøgskole. ** The PDF is available through Fronter.
The Reference list for the Digital Compendium ,alphabetical in APA-style: Davis, J. A. (2012). Olympic sponsor case study: Coca Cola. In: J. A. Davis, The Olympic Games effect: How sports marketing builds strong brands (2nd ed.). (s. 235-244 ). Singapore: Wiley.
Davis, J. A. (2012). Olympic sponsor case study: VISA. In: J. A. Davis, The Olympic Games effect: How sports marketing builds strong brands (2nd ed.). (s. 245-259). Singapore: Wiley.
1 BOOK CHAPTER: Seguin, B. & Scassa, T. (2014). Ambush marketing legislation to protect mega sport events: The case of Vancouver Olympic Winter Games 2010. In: T. Scassa, Intellectual property for the 21st Century: Multidisciplinary perspectives on intellectual property law. (pp. 500-520). Toronto: Irwin Law. * This is available through Fronter.
7 ELECTRONIC ARTICLES:
NB! To open electronic articles off campus, you must use the following VPN connection: Click here to download
Apostolopoulou, A. & Papadimitriou, D. (2004). Welcome home: Motivations objectives of the 2004 Grand National Olympic sponsors. Sport Marketing Quarterly, 13(4), 180-192. * This article is available online: Click here to download
Séguin, B. (2007). Sponsorship in the trenches’ as evidence of its legitimate place in the promotional mix: The Case of K. Mac & Associates. The Sport Journal, 10(1). Retrieved 5th of September 2016 from: http://thesportjournal.org/article/sponsorship-in-the-trenches-case-study-evidence-of-its-legitimate-place-in-the-promotional-mix/ * This article is available online: Click here to download
Tapp, A. (2004). The loyalty of football fans - We’ll support you evermore? Database Marketing & Customer Strategy Management, 11(3), 203-215. * This article is available online: Click here to download
Trail, G. T., Fink, J. S. & Anderson, D. F. (2003). Sport spectator consumption behavior. Sport Marketing Quarterly, 12(1), 8-17. * This article is available online: Click here to download
Woratschek, H., Hannich, F. & Ritchie, B. (2007). Motivations of sports tourists – An ampirical analysis in several European rock climbing regions. Wirtschaftswissenschaftliche Diskussionspapiere, 02, 1-21. Retrieved 5th of Sptember 2016 from: http://www.fiwi.uni-bayreuth.de/de/download/WP_02-07.pdf * This article is available online: Click here to download
Woratschek, H., Horbel, C., Popp, B. & Roth, S. (2007). A videographic analysis of “Weird Guys”: What do relationships mean to football fans? Wirtschaftswissenschaftliche Diskussionspapiere, 05, 1-22. Retrieved 5th of September 2016 from: http://www.fiwi.uni-bayreuth.de/de/download/WP_05-07.pdf * This article is available online: Click here to download
Woratschek, H., Horbel, C. & Popp, B. (2014). The sport value framework - a new fundamental logic for analyses in sport management. European Sport Management Quarterly, 14(1), 6-24. * This article is available online: Click here to download
1 PAPER COLLECTION: Skirstad, B. (Ed.). (2016). SPM355: The Management of Sport Marketing: Fall 2016. (Paper Collection). Oslo: Norges idrettshøgskole. ** Handouts.
The Reference list for the Paper Collection, alphabetical in APA-style: Giannoulakis, C., Stotlar, D. & Chatziefstathiou, D. (2008). Olympic sponsorship: Evolution, challenges and impact on the Olympic movement. International Journal of Sports Marketing and Sponsorship, 9(4), 256-270.
Huggins, M.H. (1992). Marketing research: A must for every sport organization. Sport Marketing Quarterly, 1(1), 38-40. |