CHAPTERS AND BOOKS TO READ:
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Davis, J.A. (2012). Olympic sponsor case study: Coca Cola. In: J.A. Davis, The Olympic Games effect: How sports marketing builds strong brands (2nd ed.). (s. 235-244 ). Singapore: Wiley. You will find the book in the Library here: ORIA The book is also available online: Click here to download
Davis, J.A. (2012). Olympic sponsor case study: VISA. In: J.A. Davis, The Olympic Games effect: How sports marketing builds strong brands (2nd ed.). (s. 245-259). Singapore: Wiley. You will find the book in the Library here: ORIA The book is also available online: Click here to download.
Ferrand, A., Chappelet, J.L. & Seguin, B. (2012). Olympic marketing. London: Routledge. You will find the book in the Library here: ORIA The book is also available online: Click here to download
O'Reilly, N. & Seguin, B. (2009). Sport marketing: A Canadian perspective. Toronto: Nelson Education. You will find the book in the Library here: ORIA
Shank, M. & Lyberger, M. (2014). Sports marketing: A strategic perspective (5th ed.). London: Routledge. You will find the book in the Library here: ORIA
SCIENTIFIC ARTICLES:
NB! To open electronic articles off campus, you must use the following VPN connection: Click here to download
Apostolopoulou, A. & Papadimitriou, D. (2004). Welcome home: Motivations objectives of the 2004 Grand National Olympic sponsors. Sport Marketing Quarterly, 13(4), 180-192. This article is available online: Click here to download
Ellis,D., Scassa, T. & Seguin, B. (2011). Framing ambush marketing as legal issue: An Olympic perspective. Sport Management Review, 14(3), 297-308. This article is available online: Click here to download
Giannoulakis, C., Stotlar, D. & Chatziefstathiou, D. (2008). Olympic sponsorship: Evolution, challenges and impact on the Olympic movement. International Journal of Sports Marketing and Sponsorship, 9(4), 256-270. This article is available online: Click here to download
Hambrick., M.E., Mahoney T. & Calabrese, R. (2012). Clicking for a good cause: Using social media campaigns to drive awareness for golf tournaments and charitable organizations. Case Studies in Sport Management, 1, case study 1, 1-6. This article is available online: Click here to download
Huggins, M.H. (1992). Marketing research: A must for every sport organization. Sport Marketing Quarterly, 1(1), 38-40. The Library does not have a subscription for this journal.
Marber, A., Wellen, P. & Posluszny, S. (2005). The Merging of marketing and sports: A case study. Marketing Management Journal, 15(1), 162-171. The Library does not have a subscription for this journal.
Olberding, D. & Jisha, J. (2005). The flying pig: Building brand equity in a major urban marathon. Sport Marketing Quarterly, 14(3), 191-196. This article is available online: Click here to download
Olejniczak, M. & Aicher, T. (2012). Leveraging sponsorship to meet organizational objectives: A case study of consumer package good product with the Super Bowl. Case Studies in Sport Management, 1, case study 10, 1-9. This article is available online: Click here to download
Vincent, J., Hill, J.S. & Lee J.W. (2009). The Multiple brand personalities of David Beckam: A case study of the Beckham Brand. Sport Marketing Quarterly, 18(3), 173-180. This article is available online: Click here to download
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